With more than 500 million music lovers all over the world, the streaming industry has seen tremendous growth in the recent past. There are numerous streaming platforms that have come up helping artists and other brands promote their music. Spotify is one such music streaming platform that has extremely popular in no time. It provides the perfect platform to not only grow your fan base but also but also connect with other artists and more importantly promote your music. Due to their large audience base, more and more people are using Spotify promotion methods to get more and more people to listen to their music. It is a great place to promote your music and simultaneously grow your audience.
How To Promote Your Music On Spotify?
Spotify For Artists: The first step to promoting your music on Spotify is to get verified as an artist. This is essential because it gives you the access tools that help to manage your profile. In order to get verified the prerequisite required is to have access to Spotify for Artists. If you do not have the same you can easily sign up with Spotify for Artists. Once you have been given the confirmation you can take complete control of your profile on Spotify. An important tip here is that you can even download the Spotify for Artists App from the Apple App Store and the Google Play Store. This means you can promote your music even when on the go.
Submitting Your Songs To Spotify Playlists: Creating playlists is one of the best alternatives for music promotion Spotify and to get your music heard and gain more visibility. With Spotify, you have two choices either get your music featured on the Spotify playlist or create your own. Steps to get your music featured on the Spotify playlist are as follows;
- Log in to your Spotify for Artists account.
- Choose the song then you would like them to feature and provide as much information about them as possible.
- Submit the unreleased music to the editorial team for consideration.
Here some of the important things that one should keep in mind are one you should submit your music at least 7 days in advance. This would increase your chances of getting approved. Also submitting a song is not a guarantee for it to be featured on the editorial playlist. At a time only one song can be submitted per artist profile. The rule remains same even if you have multiple releases at the same time. In order to be featured in the playlist, it is required that you are listed as the main artist on the release. The song that gets to be featured on the playlist is completely on the discretion of the editorial team. Once the track from your release is chosen to be featured on the editorial playlist you cannot remove the track. The duration for which it stays on the playlist depends upon the response from the audience. Lastly, getting featured on the editorial playlist is completely free service and no external parties can influence the editors.
Spotify Ad Studio: As an artist, one should be aware that there is an ad studio that is offered by Spotify. It is a platform for the artists where they can create ad campaigns to promote their music. Such ads are generally played during the breaks in between two songs. Spotify offers flexible budgets to create these ads depending on how much you want to spend. The lowest customized budget form a Spotify ad campaign is $250. Making an ad on the Spotify ad studio is quite easy.
- Share your script and Spotify will record the voiceover along with the background music.
- While creating the ad campaign you can pick your target audience depending upon age, location, gender, listening behavior and also the music taste. You can also choose the medium on which you want your ad to run. The selection can be desktop, mobile or both depending upon your target audience.
- The last step is to set up your budget and the campaign dates. Once this is done the add is sent for review.
Sharing on Social Media: Spotify also allows the artists to share the music on social media like Facebook and Twitter. If you wish to share on Facebook simply open Spotify and find the music to be shared. Click on the share option in the drop-down menu and copy the link. Paste it in the status field, and ones the 30-second preview appears delete the link. Now add a personal message and post it. You can similarly share the Spotify link on Twitter as well. When you share it on Twitter there is a playable audio card displayed. Spotify also gives you the choice of embedding a follow or a Spotify player button on the website to promote your music.
Buying Spotify Promotion: Other than the traditional techniques to promote music on the platform one can also buy Spotify promotion online. There are many companies available online that provide some of the best Spotify promotion services like MusicPromotionCorp. Conventional techniques take time to yield results. Buying Spotify promotion can give a quick boost to enhance the popularity of the music. Some of the Spotify promotion services that you can actually buy include;
Whatever services you wish to buy ensure that you always choose a vendor who is reliable and credible enough.
A lot of buzzes has been created these days around music streaming for it has created a major impact. It has become one of the popular methods of listening to music all over the world. Hence it is very important that as an artist you promote your music on such a platform. When it comes to streaming platforms there is no better alternative than Spotify. It provides some of the best promotional tools that help in promoting your music and increase your fan base.