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With hundreds of millions of monthly subscribers playing more than a billion hours of music every month on the platform, Spotify is very much the “king of the ring” when it comes to music streaming platforms.
Transforming the music industry from top to bottom, Spotify hasn’t just changed the way that people consume music but it’s also changed the way that people break into the music industry, share their art with the world, and build followings, fan bases, and careers.
If you are serious about learning how to promote yourself on Spotify, mastering the pieces of the puzzle that can help you succeed in this super-competitive landscape, you’re going to want to focus on the core fundamentals that we highlight below.
Master the tips and tricks we share in the rest of this quick guide and you’ll unlock the secrets of successful Spotify artist promotion faster than you ever would have thought possible.
Shall we dive right in?
Stagger Your Content Drops
While you are definitely going to want to add at least a dozen or so songs to your Spotify profile ASAP, giving folks that find your music an opportunity to see what you are all about and to sort of soak in a bunch of music that you’ve created, you’re also going to want to stagger your content drops – strategically – from here on out to build your following and keep people excited about your music.
Spotify music promotion should become a priority if you want to achieve higher in your career.
A staggered release schedule not only lets you update your Spotify account on a regular basis, Remaining active while adding fresh content and music to your profile, but it also gets people used to checking Spotify on a consistent basis for new music that you have added. Music promotion must be your goal in 2020.
Come up with a release schedule that works for you (once a week, once every couple of weeks, once a month, etc.) and stick to that schedule with real consistency and you’ll find artist promotion on Spotify pretty straightforward.
Build Hype on Social Media
Social media needs to be your best friend when you are looking to make unsigned artist promotions really work these days.
Not only do you need to have profiles on all of the major social media platforms (Instagram, Twitter, Facebook, etc.) but you also need to be regularly adding content to those social media platforms as well.
It’s not enough just to add promotional content to social media, either. That’s one of the biggest mistakes that you can make when you are starting out with Spotify artist promotion. You want to create something that feels personal, something that your fans and followers can connect with, and something that builds a real relationship between you, your music, and the people that are really into what you are bringing to the table.
Make sure that you keep your social media social first and foremost – personal, interesting, fun – while sprinkling in artist promotion every now and again and you’ll be off to the races.
Always Include Your Spotify Link
Another of the smartest things you can do when it comes to successful Spotify artist promotion is using a URL shortening service (there are plenty of free ones out there to take advantage of) that allows you to drop tiny links to your Spotify profile pretty much anywhere and everywhere you share content online.
You want to make sure that a link back to your Spotify profile and your new music is included in the bio section of all of your social media accounts. You want to make sure that you have a link to your Spotify profile in your email footer, and you want to make sure that a lot of your social media posts and updates on your website (or anywhere else) have links that go back to your content.
The whole idea here is to create a flood of targeted traffic that lifts up your artist’s promotional efforts across the board. You want to constantly be thinking about how you can get people to your Spotify account to get them engaged with your music – and that sometimes comes down to simply making sure they know to check out your Spotify profile all the time.
Get On Board Influential Playlists
There are a lot of super influential Spotify playlists for every niche and every genre of music on Spotify these days, and we’re not just talking about the major playlists that Spotify themselves curate and publish on a regular basis.
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Obviously, getting a top spot on any Spotify curator promoted playlist is going to be a total game-changer. There are some that have enjoyed overwhelming unsigned artist promotion success just by getting a single song on a promoted playlist for a week or so. It usually means hundreds of thousands if not millions of plays and a lot of exposure that they never would have had otherwise.
At the same time, there are other influential playlists on Spotify that aren’t run by Spotify themselves or by the major record labels and using industry bigwigs. These are somewhat smaller Spotify playlists to be sure but if you tap into the right genre or niche playlist with a lot of followers it can help you just as much as any other promotional effort (if not even more so).
MusicPromotionCorp is offering one of the best services for Spotify playlist promotion.
Network with Other Artists
Lastly, it’s never a bad idea to network with fellow artists and musicians – both those that are just getting started as well as those that are quite a bit more established.
Get real Spotify promotion by placing your songs into other artist playlists.
Every musician on the planet is looking to promote their music and every artist wants to get as much help as possible from their fellow artists that understand how tough this grind can be. You won’t have a tough time reaching out to people that are interested in helping you with your artist’s promotion if you are willing to help them as well.
These kinds of networking efforts can simply boil down to just a bit of Spotify artist promotion on one another’s social media platforms, can turn into something a lot closer to legitimate collaborations on music and everything else, or can sit somewhere in between those two extremes.
Networking is definitely well worth pursuing on Spotify, though, if you’re serious about succeeding in the hypercompetitive music world today.
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