Going into 2020, getting fame on Spotify must be your goal!
TRY our Spotify promotion and get your music viral!
Spotify is the world’s leading music streaming service, a platform for artists, musicians, and music lovers alike to find and discover new music alongside old favorites.
Already downloaded hundreds of millions of times (with more than 200 million monthly active users, 96+ million of those users paying $10 a month for the service), the Spotify apps open up a world of opportunity for new artists and new musicians that want to break into the super-competitive music industry today.
Make no mistake about it, the old road to succeeding in the music business has almost completely disappeared thanks in large part to platforms like Spotify. Spotify promotion services get to be found online and one of the best choices is Music Promotion Corp.
No longer do you have to toil away in obscurity while you work tiny clubs and restaurants hoping to build enough of a following to get even just a little bit of attention from music industry executives. You don’t have to know someone that knows someone, you don’t have to lean on connections you might or might not have, and you don’t have to deal with the “luck of the draw” aspect of breaking into the music community that used to exist anymore, either. Spotify song promotion is a must if you want to achieve fame!
Spotify has totally democratized getting noticed in the world of music today in a way that just wasn’t ever possible before.
At the exact same time, though, unless you know how to successfully go about promoting a song (and specifically how to leverage effective Spotify song promotion) the odds are pretty good that you won’t be able to succeed on this platform – just because there are so many other musicians and artists out there trying to break in, too.
But that’s why we’ve put together this quick guide.
By the time you’re done with the inside information we highlight below, you’ll know exactly what it takes to figure out how to promote your song on Spotify, sharing your music and your art with the world and giving yourself every chance to enjoy the kind of musical career you’ve always dreamed of.
Let’s dig right in!
Spotify Verification is Priority Number One
Right out of the box you need to be 100% focused on getting your Spotify account verified by the folks at Spotify.
As we made mention of earlier, the fact that Spotify offers everyone the unique opportunity to build their own musical career from scratch with all the tools, technology, and promotional juice they need – without having to spend a mountain of money along the way – means that you are going to be up against some really stiff competition (and lots of it).
Having that little verification checkmark on your artist page or group page is going to make a huge world of difference, especially if you want to have total control over your musical future this platform. You can start by submitting your songs to top Spotify curators for free here.
Not only does this checkmark give you a lot more credibility as a musician or a group but it also guarantees that other people aren’t able to jump on Spotify, pretend to be you, and capitalize on all of your hard work while you are fighting out with the folks at Spotify to prove that you really are behind the music that someone else is making money off of.
Focus on Getting Your First 500 Fans
The next thing you want to do when looking to learn how to promote your song on Spotify is forgotten almost entirely about getting hundreds of thousands of fans onto your profile as quickly as possible but instead focusing on getting your first 500 fans ASAP.
You can get your first listeners via Spotify playlist promotion that we offer.
Your first 500 fans are going to give your Spotify platform a lot of legitimacy, they will inevitably get you a lot of streams, and they are going to organically start to bring people onto your page as well if they are really into your music and everything that you bring to the table.
Best of all, getting your first 500 fans to follow your Spotify profile is pretty simple and straightforward especially if you focus almost exclusively on individual song promotion, to begin with. You can get the word out quickly and effectively to 500+ people and get them to follow you with great music and a lot of focused effort, and from there everything else starts to snowball for you.
Lean on Social Media Early and Often
Social media needs to be a huge cornerstone of your efforts to promoting a song and your music in general.
Social media platforms are how people communicate these days, are the backbone of the internet and are easily the most powerful form of word-of-mouth marketing ever created. Best of all, there’s a ridiculously low barrier to entry here that allows you to get started on social media channels like Twitter, Facebook, and Instagram with no monetary investment whatsoever but still provides you with access to talk to hundreds of millions of people worldwide with the click of a button.
Not only do you need to have a social media account on all of the major platforms but you need to be regularly promoting yourself on those platforms as well.
Make sure like your Spotify account to your social media (and vice versa), make sure to plug your Spotify account regularly on every upload, and really try to create multi-step and multi-media marketing and promotional campaigns that get people to move from one platform to another – following and engaging with you every step of the way.
Stick to a Published Release Calendar
There’s a lot of advantage to dropping entire albums every year or two on Spotify when you are an already established artist or musician, but when you are just starting out and just trying to gain traction that’s the last kind of approach you’ll want to take.
Instead, you’re going to want to focus on individual Spotify song promotion campaigns for every piece of music that you launch.
Sure, it’s a good idea to “seed” your Spotify account with a dozen or more songs right out of the gate so that people can get a feel for your music and your art. But then you’re going to want to start releasing singles on a regular and consistent basis (maybe once a month, or more if you have the library to do it) – sticking to a consistent basis above all else to make sure that people get used to coming to check out your new music on a regular basis.
The consistency is a huge piece of the puzzle. You want people to know that the first Wednesday of every month, every other Friday, or whatever else your schedule is will have a new piece of music for your fans to enjoy.
Collaborate and Cross-Promote
Collaboration is another foundational part of success promoting a song on Spotify and you’ll want to connect with as many artists as possible to not only collaborate with them musically (whenever you have a chance in the fit is right) but also to collaborate and cross-promote one another as well. Spotify music promotion should be your priority in 2020.
This is especially important if you’re able to connect with artists on Spotify that have already had a tremendous amount of success on the platform and are willing to help newcomers out.
Climbing on board a runaway train is a faster path to success learning how to promote your song on Spotify than trying to jumpstart everything from scratch. Look for, seek out, and cultivate collaborative and cross-promotion relationships whenever possible.
Leverage Playlist Promo Power
Playlists on Spotify can be total game changers, and we aren’t just talking about the playlists Spotify themselves promote or the playlists run by the major labels in the industry.
Obviously, getting onto any of those playlists – the main playlists that millions of people on Spotify listen to every day – will get your music a lot of traction. Promoting a song through one of these major playlists becomes almost effortless and it’s like you can throw a switch and go on autopilot and when that happens.
At the same time, getting onto those Spotify playlists can be a real uphill battle if your brand-new to the Spotify world.
That’s why you’ll want to focus on Spotify song promotion with smaller (but still influential) playlists, reaching out to the individual curators and creators of those playlists to see what you have to do to get your music promoted through them.
You might be surprised at how many of these playlist owners are more than happy to help people just getting started break into the Spotify world big time with a bit of promotion through this approach.
Use Paid Advertising Strategically
The last piece of the puzzle we want to touch on here is taking advantage of paid advertisements when you want Spotify song promotion either from the folks at Spotify directly or through paid advertising via Facebook, Google, and the like.
The Spotify Ad Studio is a relatively simple and straightforward way to go about promoting a song, and truth be told it’s a pretty inexpensive way to get your music promoted as well.
At the same time, you don’t necessarily want to lock yourself into only one paid advertising platform even if it is Spotify directly. Look into Facebook ads, look into Google ads, and see if targeted media buys, newsletter purchases, sponsored social media posts, and the like could help you effectively figure out how to promote your song on Spotify, too.
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