Are you having a hard time answering a basic question like how to promote your music?
Independent artists today have more opportunities than ever before to promote themselves and their music – but they also face a lot of challenges that independent artists of the past didn’t have to contend with near as much.
For starters, musical artists today are going up against some of the stiffest competition the music industry has ever seen just because there are so many different promotional opportunities out there.
Artists around the world are able to upload their music and share with millions at the click of a button (oftentimes without spending any money whatsoever), the kind of reach and leverage that wasn’t ever possible before modern technology made it so.
The only way to really get any traction in the musical world today up against all of this competition is to be smart and strategic with your promotional efforts.
You need to know exactly how to promote your music effectively, how to capitalize on free music promotion as well as paid music promotion efforts, and how to work with the best music promotion companies to get your art out there and build the kind of audience and fans base you deserve.
Take advantage of the tips and tricks we highlight below to help you do exactly that!
Verify and Secure Your Spotify Account
One of the most important things you can do when it comes to free music promotion today is to get yourself set up on Spotify, the world’s most popular streaming service and something all musical artists need to be on today if they are serious about their careers.
Spotify has hundreds of millions of users listening to billions of hours of music regularly, all of them looking for “the next big thing” in the world of music and always on the hunt for new artists and songs to enjoy. Try our Spotify promotion services and get thousands of plays.
You’ll want to get yourself set up on Spotify ASAP but you’re also going to want to verify and secure your Spotify account as a musical artist or group quickly, too. This gives you a lot of legitimacy, a lot of control, and a lot of opportunity for free music promotion through Spotify that you wouldn’t have had access to otherwise.
Get on SoundCloud ASAP
SoundCloud is another game-changer in the world of music promotion these days, a platform for all musicians and artists to share their songs, share their albums, and connect with their audience and their fans.
You want to get your SoundCloud set up, flooded with at least an album’s worth of music just as soon as you are able to, but you also want to make sure that you are regularly engaging with and communicating with the fans that follow you to this platform.
SoundCloud can work wonders to help you build up that dedicated fan base in the early days of your career without spending a lot of money. You can lay your foundation here that helps the music promotion packages you invested later down the line to really take off.
Take Advantage of Email Marketing
Email marketing has the best return on investment (ROI) than maybe any other word-of-mouth marketing option on the planet today and you’d have to be at least a little bit crazy not to make the most of all it offers.
Music promotion through email marketing isn’t quite as simple or as straightforward as traditional marketing campaigns, though.
You’ll definitely want to do a bit of research into how successful artists are using email marketing, how they are working it into other music promotion services and campaigns, and how you can use it to connect with your fan base, your audience, and even other influential artists to make email work for you.
Get on Influencer Playlists
Playlists on Spotify (and on SoundCloud as well as YouTube) have the potential to totally transform your reach and your level of fame almost overnight, especially if you are lucky enough to get promoted by the playlists run by Spotify, SoundCloud, and YouTube themselves. Free music promotion should be also an option.
Even if you aren’t able to crack into those playlists, though, there are a lot of influencer run playlists in specific niches and genres that are always looking for new music to promote. Reach out to those influencers, see if they are willing to run your songs on their playlist for a stretch of time, and take advantage of this free music promotion marketing channel as much as you are able to.
It’s a quick way to get in front of a lot of new listeners without a lot of heavy lifting on your end.
Use Press Releases to Reach New Audiences
With the way that social media and news today works people and organizations in the music industry are always looking for the next big thing, breaking stories, and information that they can share with their readers.
Top-tier music promotion companies understand the power of press releases and undervalued and overlooked marketing solutions that can really help you to leapfrog ahead of your competition and build a fan base in a hurry when used appropriately.
Mastering press release marketing can be a little tricky, though, so you want to leave this to the kind of music promotion services that have a lot of experience in this department. It’s definitely something you’ll want to pursue, though.
Schedule Content Drops Regularly
One of the worst things you can do as a new artist is either blanket release all of your songs or your music at once, drip feed your music sporadically, or have no real rhyme or reason behind why, how, and when you are releasing new songs or new albums.
It’s a much better idea (as well as something all top-tier promotional companies recommend when learning how to promote your music) to schedule content drops and releases so that your fan base can get excited and eager about new songs and new albums launching.
Maybe you release a new song every week, every couple of weeks, or a couple of songs every month. Maybe you release a new album every six months or every year. Whatever your schedule is you want to establish it, pour it in concrete, and then stick to it like glue – letting people know that they can depend on new music coming from you regularly and consistently, especially when you are building your audience.
Lean on a Music Promo Team to Shortcut Your Success
At the end of the day, most musicians and most artists want to focus on music and not learning how to promote.
They want to be able to create art, share their music with the world, and reach as many people as possible rather than spend time worrying about marketing, advertising, and music promotion efforts.
If you fall into that category with most artists and musicians it’s not a bad idea to hook up with the best music promotion services and music promotion companies around so that they can handle the bulk of the heavy lifting for you.
Top-tier organizations like our own here at MusicPromotionCorp can shortcut your progress, speed up your success, and handle all of the heavy liftings for you so that you don’t have to worry about that extra effort on your own.
MusicPromotionCorp is a top Spotify promotion company that can help you become famous as an artist.
For more information about our services contact us today.