How to Get on Spotify Playlists and make it BIG!
By this point in time, every musician and artist serious about sharing their music with the world understands the power and reach of Spotify.
Far and away from the most popular music streaming service on the planet (with hundreds of millions of people listening to billions of hours of audio each month), Spotify has totally transformed the way that new artists breakthrough in the industry – but also has created a lot more competition, too.
At the end of the day, new artists have access to musical promotion tools and a platform for finding new fans and listeners that they never would have had access to before. At the same time, every new artist has access to the same musical promotion tools on Spotify and that means you’re going to be up against a flood of artists and bands competing over the same fans in the same listening time.
Thankfully, figuring out how to get on Spotify playlists consistently gives you a competitive advantage over new artists that can totally transform your success from top to bottom.
Below we highlight how you can learn to get on Spotify playlists faster and more consistently, but we also share details about finding the right Spotify playlists to choose the right platforms to take your career to the next level ASAP.
Ready to dive right in? Let’s get after it!
Choose the Right Song to Promote
After jumping on Spotify, verifying and claiming your artist profile, and uploading a handful of songs you are going to want to pick the right song to promote on Spotify playlists – a big piece of the puzzle that a lot of people kind of skip over or don’t think about as much as they should.
A lot of new artists are going to want to push their favorite song on Spotify playlists, promoting the music that they are most proud of, not really thinking about their most popular track or the track that they have gotten the best positive reception with in the past.
Do not make this same mistake.
Especially in the early stages of Spotify promotion when 1000 new followers and fans can make or break your success you absolutely MUST be thinking about how to give your audience and potential fans the best possible “entry point” into the music that you are creating.
A lot of artists fall in love with certain songs and certain tracks that they produce more than others and this doesn’t always line up perfectly with what their fans are connecting with all the time. You want to be 100% certain that the songs you are promoting on a Spotify playlist are going to get you more fans above all else.
Have a Track Development Plan
This sort of dovetails nicely with the tips and tricks we highlighted above but it’s also something that not a lot of people consider all the time.
While you want to think about song length and song flow as you are fighting for attention on Spotify you’re also going to want to think about your track development plan that gets people eager and excited about the music that you have on your artist page.
For starters, you’ll want to lead off with the best song or single you have that can get new fans and followers to your page – understanding that that song more single has been expressly and intentionally designed to get you listeners willing to listen to more of your music above all else.
From there, you’ll want to have a track development plan that is established to get them hooked on listening to the next song, and the next song, and the next song on your own personal Spotify playlists.
This means thinking about how each song leads into one another, the kind of energy and mood that each song leaves listeners feeling, and how each song combines together to create a rich tapestry of music throughout your entire Spotify account or each individual album.
Where is your first song that you’re able to go about getting on Spotify playlists is designed to get you, new listeners, the rest of the tracks that you have released (and the way that you release new ones in the future) should all be designed around keeping listeners engaged and excited about the music that you are releasing going forward.
Identify the Top Spotify Playlists You Want to Connect With
One of the big pieces of the puzzle to getting on Spotify playlists that have the potential to dramatically increase your success in the world of music comes down to finding the right Spotify playlists to get on in the first place.
There are a lot of influencers in the world of music on Spotify today with their own playlists apart from the playlists Spotify themselves run or the ones owned, operated, and filled with the music of big industrial corporations.
These influencer playlists are the ones you’re going to want to go after first. These are always going to be a lot easier to get on than a Spotify playlist from the official streaming platform or from any music industry organization.
At the same time, not all influencer playlists are created equally. There’s a world of difference between playlists specifically catering to the pop, rock, or rap (or any other genre) world and those that cater to all kinds of music with no real specific focus – and either one might perfectly suited to your specific needs and your specific goals depending on your sound and what you are trying to achieve.
Identify the big-time influencers in your genre, identify the influencers with the kinds of listeners you’d like to have to listen to your music, and then find a way to connect with these people so that you can go about getting on Spotify playlists that will actually make a real difference.
Consider Playlist Owner Motivations First
One of the most important things you can do before reaching out to these influential playlists owners is really thinking about their motivations for running the playlist and why (or why not) they would consider having your music shared with their audience.
Some influencers are just looking to curate great music to share with the world, others want to specifically be a “kingmaker” in their niche or their genre and are looking to find the next big thing in the world of music, and others still are influencers in other parts of the entertainment world (like on YouTube and social media) and just want to show another side of their personality with the playlists that they put together.
As long as you consider these motivations ahead of time and curate the message you sent out to these individuals for these organizations you’ll have a much better chance of getting on Spotify playlists in the future.
Cold outreach is something you’re going to have to master when you get serious about how to get on Spotify playlists consistently, especially if you are brand-new to the world of music or brand-new to Spotify and haven’t yet built up a network you can consistently rely on.
Email is probably the easiest way to get on Spotify playlists but you’re going to have to send A LOT of emails before you get any responses – and sometimes you have to send emails over and over again to the same people until you get on their Spotify playlist.
Social media outreach can be another easy way to connect with these influencers though you run the risk of getting lumped in with all the other DMs they are receiving around-the-clock. You have to be smart with the way that you send your message through social media, have to keep things tight and concise, and really have to build your message around what they get out of sharing your music on their Top Spotify playlists curators above all else.
Reddit can also be a powerhouse tool for cold outreach, particularly the communities built on Reddit specifically designed to help new musical artists get each other noticed on Spotify.
This can also be a bit of a crapshoot (just like any other cold outreach efforts) but at the end of the day the more work you put into getting connected and the more work you put into mastering how to get your music on Spotify playlists the better your results will be!
Leverage Spotify Playlist Promo Services Like Ours
When you get right down to it, if you’d like to fast-track your success with Spotify playlist promotion there’s no better way to do exactly that than working with promotional services like ours here at MusicPromotionCorp.
We are able to provide lightning-fast results that are simple and straightforward to take advantage of, with absolutely zero heavy liftings on your behalf. On top of that, we also offer very inexpensive Spotify playlist promo packages – including some free packages – that can make all the difference when you are just getting started.
If you’d like to learn a little bit more about how we here at MusicPromotionCorp may be able to help you with your Spotify playlist promotional efforts in 2020 and beyond drop us a line when you get a chance!
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