There are countless artists out there that are able to create music, and their next step is usually focusing on how to get a music manager.
While there is nothing wrong with being creative, the truth is that it takes a business mind to figure out how to market an artist and make sure that they connect and engage with fans.
Often times, a music manager can establish the right relationships and connections that help with an artist’s success.
They might find out who the best in the business are, and submit their music to them, hoping that it garners some sort of attention.
There might be another situation where a music manager approaches a band since they have been making some noise in a local scene.
There are other situations where a music manager might help an artist get out of a deal, and they establish a relationship in that way.
Either way, it’s not just about how to get a music manager – it’s about how to maintain a relationship where both of you are happy.
Artists will have to split their profits with their music manager, and they want to know that the music manager always has their best interests in mind.
If there are lies being told, this is a good sign that the music manager might be on its way out.
There are many situations where artists and music managers have eventually fallen out, and in some cases, the issues are never resolved.
This helpful guide will not spell out how to be a music manager but will focus on how artists should think of a music manager, and where they can find them.
Check Your Network
The music industry is home to celebrities and superstars, and there is another reality: there are star music managers, as well.
You might be a rapper that knows other high-profile rappers in the industry.
You may have even collaborated with them in the past. Let’s say that these high-profile rappers have a music manager that is looking to expand, and doesn’t have much on its plate.
If the music manager isn’t constantly busy with artists, it means that he/she can spend time leveraging his or her connections to help YOU.
You might be wondering how to get a music manager only to find that there are connections right under your nose.
If you are interested in how to get a music manager, let it be known. You might find that a stylist knows a music manager, or too if he/she works in the music industry.
Your entertainment lawyer might know how to get a music manager that you trust, and this is a good question to ask someone like your lawyer (assuming he/she is capable).
If your entire fan base knows you are trying to figure out how to get a music manager, and you’re a talented artist: a music manager will come knocking soon enough.
Everyone is interested in establishing a social media following, and a music manager isn’t exempt from that. There are more young professionals that understand that even if they are a doctor or lawyer, they might need to let people into their world to attract clients.
There’s a good chance that you’ve already seen a music manager offer some free advice on Youtube or Instagram – why not e-mail them and ask them any additional questions that you might have?
The music manager might schedule a call or a meeting, and explain aspects of the music business that you didn’t understand.
This is the perfect time to extend an offer if you’ve been concerned about how to get a music manager. You may then ask this music manager if they would be interested in managing you or your act, and figure out rates, etc.
There’s a chance that the music manager might decline – but you never know. They might ask to hear your music and be blown away!
It can be tough to figure out how to be a music manager.
Often times, these are people that have learned a lot on the fly, adapted to their clients, and are not sure whether they want to take in a new client.
During your conversation, the music manager will probably hint at whether they might be interested in doing further business. Either way, social media is a great way to get a music manager.
Do you know one of the most important aspects of how to be a music manager? You have to recognize talent and understand the importance of timing and opportunities.
Why do you think that a music manager’s job often involves scouting local acts? A music manager might hit up bar after bar in a certain city – and it’s not because he has a drinking problem.
There’s a good chance that he’s trying to find raw talent that he/she can mold into commercial success, because that’s an integral part of how to be a music manager.
How are your live shows doing? If you are absolutely killing it, night after night, or even week after week – the word will spread.
Your fans will talk about your music to their friends, and those friends will tell other friends. After a while, there’s a good chance that you can establish a fanbase of thousands over a relatively short period of time.
If your live show remains electrifying, a music manager will eventually be interested.
They hope to find artists that are so incredible that they can make a living off making the right connections, deals, and concessions.
The only way for a music manager to continue to make money is to constantly spot talent and develop it. This is one of the reasons why a music manager is so respected in the industry – he/she can make a LOT of money for record labels with the right eye and ear for talent.
If you are worried about how to get a music manager, there’s a great way to “not worry” – focus on putting on the most incredible live show that you can.
If you keep doing that, a music manager will pop up when you least expect it.
There are plenty of places for a music manager to meet new acts, and it isn’t just at live shows.
They might pop up at notable music conferences all over the world, whether it’s to speak on a panel or simply to mingle with some new artists.
They also might be at award shows or afterparties. If you are a natural when it comes to networking, there’s a good chance you’ll eventually meet a music manager, because they have to network to.
One important thing about how to get a music manager is to make sure that there’s an understanding there, first.
No one wants to spend months figuring out how to get a music manager only to find that the person that they targeted doesn’t think the way that they do, or have the same lifestyle.
If a hard-partying rock band ends up beginning a business relationship with a timid music manager who is more of a “family man”, it’s easy to see how tensions can rise and ties can eventually be cut.
It’s hard to figure out how to be a music manager to a band that you have nothing in common with.
If you want to understand how to get a music manager, you should understand that the focus has to be on being the best artist/band possible.
If you are making your own buzz, that’s when a music manager will take notice and figure out how they can scale your success. A music manager might say that you should connect with specific influencers and make comedic videos, because that’s more of your brand.
Others might suggest an in-depth interview with a podcaster that they know. A music manager might have a whole lot of ideas for artists, but you should make sure that a music manager is on the “same page” with the artists before anything else.
Of course, you should also make sure that the music manager is clear about the way that he or she wants to be paid.
If you’re a struggling artist, there’s a good chance that you’ve spent some time planning on how to get a music manager.
You might have even tried to figure out some music marketing strategies on your own, only to find that you don’t have the right connections to radio or TV to make a living off your music.
This is the kind of thing that a music manager can figure out, but you have to be receptive and open to understanding how to get a music manager.