Do you want to put your music into the best Spotify playlists?
MusicPromotionCorp is offering the best Spotify Playlist promotion on the market!
Let’s find our how Spotify playlists work:
Spotify works like a tier system, similar to the conventional radio format. The biggest artists go straight to the top based on popular choice. Newer artists can breakthrough through Viral playlists, Fresh Finds and then – based on to the reaction of users – be moved onto hundreds of different playlists.
Spotify Playlists will include new hits, but also follow other popular trends based on things like Shazam, blogs and any online traction. Their complex algorithm is both automated, in part, and based on human input from the platform’s playlisting staff.
How To Get on Spotify Playlists
Laying the groundwork The first thing you need to know is that playlisting is NOT a quick fix for your career. Too many artists contact me thinking that playlists will somehow guarantee overnight success, even if they aren’t working hard on the rest of their music career.
That is not how it works. If you are gigging, promoting, networking and making GREAT music, then you will eventually reach that next level. Unless you are putting 100% into your whole music career, you may as well stop reading here.
If you ARE spending time making great music, playing shows and building your fan base – here is how to get onto playlists.
Get verified on Spotify
Just like creating an Apple Music profile, getting a blue tick on your Spotify profile gives you more credibility and in turn, increases the chances of Spotify playlist curators listening to and featuring your music. It used to be that only artists with 250 followers or more could get verified on Spotify, but not anymore.
Nowadays, once you access Spotify for Artists you’ll be automatically verified. As well as auto-verification, Spotify for Artists also offers access to a range of analytics and insights about your listeners, as well as the ability to customize your artist profile and create playlists.
Even though it’s easy to get verified, don’t neglect to try to increase your follower count. The more followers you have, the more people’s Release Radar you will appear on every time you release a track.
This will boost your initial play count and, along with other resources, help get you on to the Spotify playlists that I will mention shortly.
Access Spotify artist analytics
As I stated in the section above, Spotify for Artists is not just a way to get your profile verified; it’s also a great place to access your analytics data from across the platform. If your music is on Spotify, you can sign up and access Spotify for Artists’ analytics data – it’s as simple as that.
Once you have access, you can view a range of stats about your music, including details about who’s listening to your tracks and where.
Organize your Spotify page
Just as you would lay out your Facebook page to make it looks its best, you also need to organize your Spotify page in the same way to make the right impression on potential followers. Again, Spotify for Artists is a useful tool to help you customize your profile with images, playlists and more. You can pin a song to the top of your page and showcase the track you want people to play first.
Spotify will then organize your top 5 tracks in order of most plays per day, so users can see your most popular music as soon as they land on your profile.
Tip: Make your own Spotify playlist featuring your current favorite tracks, including some of your own music in there, and pin this playlist to the top of your profile. It’s a lot easier to promote a playlist with lots of different music. Make sure to update it regularly, push it on social media and direct people who are already familiar with your music to it. If you develop a reputation as a tastemaker, it won’t be long until you build up more subscribers.
Getting onto unofficial Spotify playlists
There are thousands of playlists on Spotify. People have been creating their own playlists for years and some of these have massed thousands of followers. I’ll explain later how you can track which playlists that you are added to, but for now you need to know how to find relevant Spotify playlist curators.
Spotify’s search function works a lot like Google. First, you need to know which playlist is appropriate for your music. There is no point pitching rock music to a hip-hop playlist and vice versa. If your music is indie, then searching different terms under Indie and Spotify will show a list of all the playlists within that genre. Then, you can try out different search terms around your keyword, e.g.
Indie tracks | Summer indie music | Indie roadmap
The list is endless, and with 140+ million people using Spotify, you can guarantee that there will be something out there for every term. Now you need to find out who is making these Spotify playlists. Usually, they will be independent bloggers, magazines and music companies. Or it could just be regular people who started a playlist years ago, and it’s since gained organic momentum. Do your research. Find their contact details and then tell them that firstly, you love their playlist; and then explain why your music should be on there.
Successful Spotify playlist curators will be inundated with requests, so be patient, respectful and figure out what you can do for them in return. If you are actively promoting their playlist by following and sharing etc, then they will be more likely to feature your music.
MusicPromotionCorp is one of the best Spotify promotion companies in the world right now!
Build your own Spotify playlists.
Matt Johnson has had huge success with his music via streaming platforms. When one of his songs ‘Beautiful in White’ started racking up lots of streams, he realized that one of his main audiences was couples getting married. Matt built up his playlist entitled ‘Wedding Songs’ to over 10,000 subscribers. Clearly this was a popular search term on Spotify. He regularly updates it and through this is guaranteed thousands of monthly spins of his own wedding songs. He has since built up a successful label signing other artists producing similar music.
Building your own Spotify playlists hack
Type in the name of a popular song and you will see that there are lots of playlists with that title. Some of these will have tens of thousands of subscribers. If a music fan searches for a song on Spotify and sees a playlist with that song name in its title, there’s a better chance they’ll listen to that Spotify playlist and possibly subscribe if it features more music they like.
That playlist’s songs should all be of the same genre or theme, whether that is hip-hop, metal or Top 40 pop. Make your playlists something lots of people will want to listen to and add your own music in there subtly.
Promote playlists with Spotify Codes
Spotify has taken a leaf out of Snapchat’s book by introducing Spotify Codes, a useful feature for sharing your playlists and tracks using scannable images. Every playlist, song, album, and artist on Spotify has a unique barcode attached to its cover image. Users can view these codes in the Spotify mobile app, and scan them with the app’s camera to be instantly directed to the corresponding music.
You can view a Spotify Code in the platform’s mobile app by tapping the three dots in the top right corner of the screen while on your chosen playlist, song, artist or album. You’ll see the code below the artwork.
The codes can be scanned by heading to the search bar and hitting the camera icon. Fans can then hover the camera over code on a phone, computer screen, printed poster, text message or Instagram post (or however else you want to promote it) to bring up the associated music in their Spotify app.
Once you’ve created a playlist, you can use the Spotify Code associated with it to promote your playlist at shows or on social media. Fans can then just scan, listen and follow.
If you create your own Spotify playlists, include your own tracks in them and build a following, it not only helps you achieve more streams but also provides the platform’s editors with a basis on which to make informed decisions about playlisting your music on the lists they curate themselves. If your song has zero listens, it’s harder for editors to establish whether your song would be successful on their playlists.
However, if you have 1,000 plays, everyone listens to all the way through and a high percentage of those listeners add your song to their own personal playlists and continue to re-listen, an editor could logically determine that if that song was featured on playlists with a similar demographic, it will perform just as well on a larger scale, which increases the chances of additions to wider lists.
How to get on Spotify Playlists Part II: Best Spotify Playlists
Which Spotify Playlists get results?
A lot of people ask me “How do I get onto Spotify’s New Music Friday playlist?”. As I mentioned before, this is not a quick fix for your promotional activities. Firstly, Spotify has a mix of both major label and independent content, which is made up of smaller labels and distributors.
New Music Friday can be great for industry awareness, but in terms of connecting with fans of your exact target audience, the genre-specific playlists are likely to be better for your music. Your song may only be featured on New Music Friday for one week, and if it doesn’t perform well it could even be taken off even sooner.
So how are these playlists curated? Spotify and Apple Music have label reps & editorial teams in each country and often for each genre. It is your distributor or label’s job to pitch your music to these reps with the aim of securing you a feature. So how and where do you start doing this?
Due to how great the music is that the artists we’re working with the make, we have had tremendous support from Spotify and Apple, and have regular meetings with their teams all over the world, sometimes weekly.
So, we usually have music featured in the New Music Friday & Best Of The Week lists worldwide. We work with around 100,000 artists across the globe, but can only pitch a handful of artists per week. When we pitch to the DSPs (digital service providers) we need to include as much information as possible.
Where are they playing live? What press have they had? Who is working on the project? What radio play have they had? How big is their fanbase? Is there an audience for the music & what is their story with that platform to date? We need to collate as much information as possible to pitch artists for playlisting. So, as I keep saying; you need to have all of your other promotional activities covered.
If you think you can just create a song in your bedroom and get onto New Music Friday or Best of the Week – it won’t happen. Once you have all of the required information, you can submit for one of our Ditto tastemaker playlists. These are compiled in the same way as other platform’s playlists.
Our staff will look through all the submissions and we will try and playlist as many artists as we can. If we think it’s suitable, we will put you on a relevant playlist.
We will then see which tracks are performing the best and if your track is doing well, we will push it onto our biggest playlist – New Music Mondays. And then, once we can see the best performing tracks, it becomes relevant to have a conversation with you about pitching your music to the various platforms’ editorially curated playlists.
Our Spotify playlists act as a filtering process. Stores get thousands of pitches a week, so we need to ensure we’re speaking to them about tracks and artists that are likely to be successful should they offer support.
Going VIRAL: How to get in the viral streaming charts
After several of our artists appeared on the viral charts, we started looking into what was happening to get them there. There is no concrete answer to this. We’ve witnessed artists with no social media following and very few plays appear at number 1 on viral charts and then had no idea why this has happened. These are the best Spotify playlists:
The Viral Charts
It’s important to leverage as much support from Apple and Spotify to tap into their audiences and land a spot on the Spotify Viral Charts or Apple Music Charts. Charts like these can depend on everything from regional streams to online traction from sites like Facebook, YouTube, Twitter, Hype Machine, Soundcloud and various blogs.
The main thing to remember here is that, if you are trying to hit the charts, you need to make sure you are directing as much traffic as possible to these platforms. You can drive audiences through social media posts, YouTube or Vevo videos and other marketing tools. More people arriving at and listening to your music will positively influence the reaction and engagement that the editorial teams at both Spotify or Apple Music see. Subsequently, this positive data will encourage them to support you in the spaces they curate.
Logically speaking, if there’s the demand for a song among the people who hear it; the more people who hear it, the more widespread that positive reaction will be, and so it becomes easier for your distributor or label to argue and justify your case for inclusion on playlists. Streaming services want to see you pushing your fans to their platform. Getting your listeners to follow your links, promote your music, add your tracks to their own playlists and listen all the way through are all positive data points that can help you break out.
The next chart you are most likely to find yourself on organically is Fresh Finds. Aside from editorial staff, Spotify has a host of tastemakers, both on the platform itself and across the web, who influence the music that gets featured. Firstly, they have music bloggers who will recommend tracks and artists to them. This means that, once again, you cannot leave all your promotional activities down to playlisting.
Prepare your music release 6-8 weeks in advance and put a lot of work into PR and securing press coverage. Major playlisting. should be the end goal after months of graft generating awareness around your release. Spotify also follows various influential accounts to see what those people are listening to. A great way to work out who influences Spotify’s choices is to look at who the platform is following from their accounts. This is one of the best Spotify playlists where you can have your music.
Fresh Finds seems to depend on a mix of organic Spotify plays and tastemaker input. I’ve noticed a lot of new artists who’ve been featured on our New Music Mondays playlist appear on the Fresh Finds playlist too. From this evidence, I can draw the conclusion that either we are a tastemaker account or people who follow our playlist are tastemakers. Either way, anyone can submit to our New Music Monday’s playlist.
To clear up some confusion, Release Radar is an auto-generated playlist based on the music that a specific person is listening to and following. If you have built up a good amount of followers, then the good news is that every time you release something, these people will be notified.
Spotify also sends direct mail to people based on their listening preferences. If someone is listening to your music regularly, it’s likely they will receive an email from Spotify letting them know that you have new music out.
Spotify’s Discover Weekly feeds your music to users with similar listening preferences. For example, if user A listens to 10 artists incessantly and you’re one of them, and users B, C, D, E, etc. all listen to a majority of the same artists, the reason that the listeners are likely to enjoy your music too. This playlist helps to spread your music to new potential fans every week.
How to stay on Spotify Playlists
While the majority of initial additions to playlists are based on the curator’s knowledge of a genre, their ears, how it sonically fits with a particular playlist and what they think will react well (or otherwise), ultimately, they’re open about the fact that once a song is added to a playlist, it’s performance is monitored to see if the followers of that playlist have the same opinion.
If a Spotify curator loves a song, but the 100,000+ followers of that playlist are telling them something different, they will move that song down the list. Especially if it’s not reacting as well as the songs below it. This doesn’t mean it’s a bad song – far from it. It just means that the other songs on that Spotify playlist, or songs they’re considering for that playlist, are reacting better.
As an artist, the positive reaction to your song is certainly something you and your team can influence. One of the rules of marketing – stating that people must see something 7 times to remember it – can also be applied to music. If you’re in a car and a new song comes on the radio, you may find yourself switching off after 30 seconds or halfway through.
However, once you’ve heard that song multiple times, whether that’s in clubs, in a friend’s cars (where it’s rude to change the station), on TV, set to memes or on Facebook videos and it’s made its way into your psyche, that familiarity can eventually lead to liking the record. So the next time it comes on in your car, you might not turn it off.
The same principle applies to people listening to playlists. If they are familiar with your song when they land on it (and it’s a good song), they may be more inclined to add it to their own personal Spotify playlists, listen all the way through and potentially re-listen, even if you’re a new, emerging artist.
It’s about giving and take
If you want to get support, then you have to give support by directing your fans and social followers to listen to your music on Apple Music and Spotify. An increased number of people coming to your music from ‘off-platform’ indicates to the editorial teams that there’s an audience and desire to listen to your tracks.
The bigger the fan base wanting to hear your music, the more chance it stands of staying on a playlist longer, moving up playlists or being spread to wider playlists. Also, bear in mind that the higher proportion of your fan base you’re driving to these platforms from other sources, as they’re already fans of your music, the more inclined they’re going to be to listen all the way through, re-listen and add to personal playlists. Spotify music promotion is all about going viral
These are all great indicators of a song performing well when the curators weigh up potential inclusions. When it comes to the Ditto playlists, we also want to grow our subscribers. If we see that an artist is gaining plays and subscribers then we know that a person is working with us to engage their fan base.
Playlisting beyond Spotify
Depending on where you are located, there are other options for playlisting besides iTunes and Spotify. Google Play and Deezer are both viable options. Alternatively, Pandora allows you to create your own channels and build a fan base. There are also important international platforms like Anghami in the Middle East and Africa, as well as Savvy in India.
But for now, let’s look briefly at Deezer and Google Play. Deezer has a large user base, especially in regions like Brazil and France. Also, in Brazil, Spotify does not have a mobile partner, whereas Deezer partnered with Samsung. Google Play Google Play has the same structure as Apple and Spotify.
Each label and distributor has a spreadsheet to add their priority artists each week. Relationships like this are fundamental to your success.
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