Rap has changed tremendously, and many are unsure about what to think about the way that it’s evolved throughout the decades. Many years ago, “gangster rap” was extremely popular, and it involved lyricists that painted vivid pictures of the inner city. These days, however, there are more people than ever expressing their emotions through raps, and there are even good clean rap songs that have become extremely popular recently. Of course, there are some that might question whether clean rap has a future.
Clean rap songs are more prevalent than ever, and they might be accompanied by a specific message or a dance. There are younger rappers that might speak to their own issues or problems, and appeal to a younger demographic. There’s nothing wrong with trying to make the best clean rap songs possible, and it also might even lead to lucrative business opportunities. However, where should you submit your good clean rap songs to, and how should you focus your energy?
More people want to be able to play some clean rap wherever they are, without having to worry about the content or whether their kids pick up anything bad from the songs. A professional that works with kids might want to enjoy clean rap, for example, since he/she knows that playing the uncensored version might be unprofessional. Here are some ways to figure out how to market the best clean rap songs you can possibly make, and end up using your clean rap songs to your own advantage.
Adjusting Your Material
You might be an artist that is known for creating content that has vulgar lyrics, but have you ever considered clean rap? It might feel like it’s a stretch, but there are many situations where you can create some good clean rap songs that can uplift your audience. This doesn’t mean that you have to create an entire album without cursing, but it does mean that some fans think that the best clean rap songs are great to listen to when they want to.
You may have fans that are growing up, or that are starting families. They might not want to play music with certain content around their growing children, and clean rap can be a great compromise that allows you to build a following. It’s also important to remember that this transition should be organic. It doesn’t make sense for your brand to simply wake up and pursue clean rap if you have been making vulgar rap songs for ten years. This is a huge shift for your fans, and it might leave them confused.
However, let’s say that you have always made good clean rap songs, but have also made several other songs that might be edgier. You may want to make it clear that you are ready to make a clean rap project if it feels like it makes the most sense for you as an artist.
There are many playlists that celebrate clean rap, and you might have success if you landed on the Conscious Hip Hop playlist. The Conscious Hip Hop playlist is focused on clean rap songs with a message, and you might find that this is a great way to grow your fan base organically.
You might love rap songs that have offensive lyrics in them, but still want to be able to play them around work or family. How about a compromise where you can submit your good clean rap songs to Clean Rap 2020? Here, there are many songs that may have vulgar lyrics in one version, but this playlist includes only clean rap. In essence, the clean versions of songs are added, or they are edited.
This is great for those who are constantly working. You might want to think about all of the small businesses and corporations that want to listen to their favorite songs, but understand that some words might offend clients, partners, and customers. You can make clean versions of your songs and then submit your clean rap songs to these playlists, and solve the issue! As an artist, you should be thinking about reaching as many people as possible, and clean rap can help you achieve your goals and objectives.
Network With Clean Rap Influencers
You should make a list of clean rap influencers once you begin to create clean rap, because it can go a long way towards getting you a new fanbase. These clean rap influencers can speak with you about what works, and what doesn’t – and may even be open to working with you. If you are an artist with 1,000 followers, it’s easy to see how an influencer can help. Let’s say that a clean rap influencer with 100,000 followers indicates that he/she is open to working with you.
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They have an established fanbase of people who already like good clean rap songs, and can promote your clean rap to all of these people. You never know what will happen – you might find that your followers double after several posts or tweets from them. You may even find that your followers increase exponentially thanks to your solid clean rap songs and your connections to clean rap influencers.
It’s also important to note that you might find that it wasn’t worth it at all, and you didn’t get the follower increase that you hoped. You should be clear about what you expect from a clean rap influencer, and you two might be able to work something out in the future if the promotion campaign didn’t work out for whatever reason. You should maintain a relationship with more than one clean rap influencer for maximum leverage, as well. Either way, clean rap can help take your career to the next level, or simply prove that you are more versatile artist than the fans and/or critics thought you were.
One of the benefits of clean rap is that you might get so much more money and opportunities. Let’s say that you create a song with an amazing beat, and the lyrics are quite relevant. It sounds like a clean rap hit, and you might find that there are corporations interested in using it for their commercial. If the choice is between a vulgar rap song and a clean rap song, you could understand why the business might go with the clean rap song for their image and customers. It helps them avoid any sort of controversy.
It’s also easy to see how TV shows or movies catered to teenagers might opt for clean rap rather than “dirtier” rap songs, as well. You may be surprised to find that there is a huge market for clean rap, especially since rap is more popular before than it ever was. Of course, this doesn’t mean that all clean rap songs will be successful, but it does help your chances. If a clothing brand likes your clean rap song, they might decide to use it in their huge marketing campaign…but that opportunity may have never happened if you never made good clean rap songs before.
Revamping An Image
Fans love to see artists grow, instead of always saying the same. There are many ways in which artists have evolved, especially those that have lasted for decades. It doesn’t take much time or energy to see the way that artists like Jay-Z have evolved. They might have created gangster rap before, but they are clearly moving towards clean rap as they mature and grow older.
You might find that your fans want to grow with you, and end up abandoning rappers that they feel like they cannot really relate to anymore. That’s one of the ways that good clean rap songs end up becoming more popular – they tap into a fanbase that is ready to hear something new.
At the end of the day, it’s about quality. You might think that a fan wants to hear a vulgar rap song, but what if they don’t like your flow on the track? What if they think that the beat is terrible? There’s a good chance that they might turn to the best clean rap songs instead of your other music, just because they feel like it’s a better song in general. You might have created the song to change your image, or simply to show range – but it might end up being part of your catalogue, and could end up making you money for a long time.
There’s nothing wrong with cursing on a song, but clean rap can go a long way towards securing your financial future. You might also be able to tap into a younger audience, and we all know that there are many pop artists that have made millions by connecting with teenagers.
Often times, clean rap can feel like a breath of fresh air! You might also be more comfortable listening to clean rap in many more situations, which can help with all sorts of social situations. It doesn’t matter if it’s a corporate meeting, a house party, a barbecue, or a birthday party – clean rap can help with the overall vibe in many situations.
You don’t ALWAYS have to make the best clean rap songs, but it can help you tremendously when it comes to radio play.